If you were asked to guess which sector attracted the biggest proportion of impact investment, which would you say it was? If you chose anything other than financial services, you guessed wrong. Impact investors have been enthusiastic backers of financial service businesses since the early days of social investing. In this blog, the first of a three-part series on impact investing in financial services, we explore the reasons why finance remains such an important sector for impact investors—and what their relationship means for the social investing sector today.

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