In the internet age, a business is only as good as its website. Most business these days occurs on the internet via internet traffic that is generated through ad campaigns and other forms of digital marketing. It is incredibly important for businesses of all sizes to engage the online community actively and persistently. Inconsistent activity online can lead to a perfectly viable business failing faster than it started.
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The Internet connects 3.4 billion of us every day. Unfortunately, this massive amount of traffic comes with the serious risk of being drowned out in a sea of noise. Growing your online business in this environment is arduous, to say the least, and takes sustained and concentrated effort. You may have access to hundreds of thousands of potential customers, but so does everyone else.
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NGO’s by their very nature are not concerned with the accumulation of wealth. Whether you are classed as charitable, community based, national or international, the outlook and goals are usually far more long term.
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Smallholder households, cultivating less than five acres, have financial needs that have been ignored until now, yet without this information, it’s tough for financial service providers to supply smallholders with services, such as mobile money.
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