Virtual reality is already dominating traditional forms of entertainment. With VR you can participate in films as if you’re one of the characters, venture forth into fantasy lands or even roleplay as a cubicle-confined office worker. These applications of virtual reality aren’t too surprising. Augmenting entertainment with VR seems like a natural next step for these mediums.
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Marketing is a social process. Although there are all sorts of metrics that can be used, data gathered, and analytics generated, marketing innovation is typically not driven by data. Data drives tactics, experience, practice and intuition drive marketing strategy. It’s not too complicated to employ marketing tactics, but it’s very difficult to master marketing strategy. It requires time, patience, and some critical thinking ability…
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A UN-backed app is transforming green finance. At the World Economic Forum in Davos in January, the UN Environment Programme and Ant Financial Services Group, the Chinese online and mobile financial services provider, unveiled the Green Digital Finance Alliance.
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